Devil’s was born in Brisbane with the surrounding city & shoreline in mind.

Established in 2021, we are a boutique men’s hair and grooming label servicing gentlemen Aus-wide.

Our products are handcrafted in Australian, discerningly developed with a suit of high-end ingredients. At Devil’s we experiment with bold scents and natural ingredients destined to meet the essential needs of today’s gents.

Whilst we started out as a hair and beard care label, we have expanded our range to include skin care formulation and a curated collection of hair tools as we believe true harmony will only be found in a holistic approach.

Our mission is to encourage today’s meticulous men to experiment with various grooming product to make them feel their best therefore
we leave no detail unconsidered. Ever.

At Devil's, we use certified organic ingredients, enhanced with essential oils and extracts paired with active components to bring you the desired result.

Alex (founder and owner) is the Devil’s bearded accomplice who created the label for men with presence, vitality, innate style and inner reverence.

All our products are invariably imbued with simplicity and elegance therefore we invite you to find the “Devil” who is always in the details.

Yours sincerely,

The Devil’s Crew

We offer Vegan, Cruelty-free, Organic and Paraben-free products.